Dimmitt Chevrolet is proud to announce that the all-new 2015 Chevy Colorado has been named Motor Trend Magazine’s 2015 “Truck of the Year.”
The “Golden Calipers,” which represent the Truck of the Year (TOTY) award, is one of the most prestigious and sought-after prizes in the automotive industry. To win, a vehicle must pass a grueling series of tests, going head-to-head with worthy competitors from other manufacturers. A panel of judges, comprised of Motor Trend’s editorial staff, put each nominated truck through its paces.
Each contender was judged on advancement in design, engineering excellence, efficiency, safety, value, and performance of its intended function.
Reinventing the Mid-Sized Truck
While the small to mid-sized truck seems to have gone the way of the dodo bird in favor of super-sized trucks with extreme hauling and payload capabilities, the Colorado’s triumphant return after a three-year hiatus demonstrates that buyers can still have a solid, mid-sized truck without sacrificing some of the benefits of those larger beasts.